Agente Imóvel

Helping brokers deliver simple, effective mortgage experiences.

Context

In 2024, Propodo—a leading Israeli real estate tech firm—acquired Agente Imóvel in Brazil, a platform known for helping buyers discover properties, calculate mortgage estimates, and assess property value. Post-acquisition, I was brought in to lead the development of a new mortgage experience built around real estate brokers.     

The concept: Enable brokers to invite clients to apply for home loans through top lending partners, track progress, and earn commissions on referrals.

The challenge: Creating a solution that placed brokers at the heart of the home buying journey. Our product gave them the tools to guide clients through every step, with visibility into application status, competitive loan options, and performance metrics—all within an intuitive dashboard.

Roles

Design Research, UI Design

Timeline

8 Weekends

Tools

Figma

Client

Propodo

Collaborators

1 Product Manager, 4 Developers

Projects Results

New Revenue Stream

+20%

Increase in Clients

+20%

Increase in Clients

+20%

Increase in Clients

+20%

Increase in Clients

+35%

Increase In Revenue

+35%

Increase In Revenue

+35%

Increase In Revenue

+35%

Increase In Revenue

Definition & Goals

Agente Imóvel is transforming the broker experience with a new ecosystem that enables brokers to share unique, trackable mortgage offer tickets with their clients—ensuring seamless support at every stage.

Definition & Goals

”Guiding your client through the whole process, allowing them to anticipate what's coming next, that's my highest priority. Being there for them before their next step is the most critical piece in deciding wether your deal is going to win or fall apart.

Luis Felipe Duarte | Owner | Everest Real Estate

Laying The Groundwork for Integration

Understanding the placement of the new feature within the Agente Imóvel ecosystem required a deep dive into the existing architecture, so I created a framework that allowed me to map out the product and engage stakeholders in meaningful discussions.

Laying The Groundwork for Integration

Concept to Clarity

By turning stakeholder requirements into quick prototype iterations, I created a framework for decision-making.     These visuals helped stakeholders visualize trade-offs, surface overlooked functionality, and agree on priorities early. This significantly reduced friction later in the design process and ensured that our high-fidelity UI had a solid foundation.

Streamlining the  Workflow for Everyday Use

By engaging directly with stakeholders, I uncovered which data points mattered most to brokers in their daily workflow. This allowed us to reduce dashboard input fields from 11 to just 5—streamlining th e interface without sacrificing functionality.

Streamlining the  Workflow for Everyday Use

Beyond Delivery to Strategy

As I worked through the planned designs, I saw a missed opportunity to strengthen the rollout. I proposed an additional conversion-driven landing page tailored to brokers—positioning the new feature with clarity and purpose. After building out prototypes and gaining alignment, we launched it as part of the final product, giving the team a sharper tool for driving adoption.

Beyond Delivery to Strategy

Outcomes That Outpaced Investment

The feature went live after two rounds of iteration, giving brokers control over a new revenue pathway. It’s already generating measurable value: the company has recouped its implementation investment and is now scaling support based on its early success. The initiative positioned both brokers and the business for sustained financial impact.

Outcomes That Outpaced Investment

Other Projects:

The FINSYNC Impact Center

The FINSYNC Platform