Agente Imóvel
REAL ESTATE TECH
UX/UI DESIGN
RESEARCH
Empowering real estate brokers with intuitive tools that simplify the lending experience
Roles & Responsibilities
User Research: Interviews, Personas, Design Sprints
UX Design: Sketches, Wireframing, UI Design, Design Systems
Project Context
Lead Designer
Quarter 1-2 (2024)
1 Designer, 5 Engineers
Tools Used
Figma
Figjam
In 2024, Propodo—a leading Israeli real estate tech firm—acquired Agente Imóvel in Brazil, a platform known for helping buyers discover properties, calculate mortgage estimates, and assess property value. Post-acquisition, I was brought in to lead the development of a new broker side of the product.
THE PROBLEM
A service gap impacting the buyer experience
During the home-buying journey, clients often need guidance, but brokers can’t step in because they don’t have access or insight into the process. This disconnect leads to missed opportunities for support and weaker client outcomes.
”Guiding your client through the whole process, allowing them to anticipate what's coming next, that's my highest priority. Being there for them before their next step is the most critical piece in deciding wether your deal is going to win or fall apart.
Luis Felipe Duarte | Owner | Everest Real Estate
THE SOLUTION
Giving brokers the tools to help clients find the right mortgage
We envisioned a platform that lets brokers advise clients, compare rates in seconds, and help them choose the right mortgage.
Additionally, the system would give brokers full process transparency and commission incentives for referring clients to partner banks.
THE SOLUTION
Full oversight of leads
Centralizing lead tracking
Follow clients through every step of their mortgage journey
Know when leads are finalized
Track payments in real time
THE SOLUTION
Track gross earnings
Unlock full earning potential
Track all earnings in real time
Get notified when leads are finalized
Stay driven to boost performance
THE SOLUTION
A new broker landing page
Driving a new base of traffic
Introduce the offering to brokers
Increase subscriptions
Brokers bring in new leads
THE CONCEPT
Laying the groundwork for integration
Understanding the placement of the new feature within the Agente Imóvel ecosystem required a deep dive into the existing architecture, so I created a framework that allowed me to map out the product and engage stakeholders in meaningful discussions.
This not only ensured alignment but also guided smarter, more cohesive design decisions. To complement this, I developed a journey map to visualize how the new experience would unfold in practice and to surface any blind spots.
IDEATION
Concept to clarity
By turning stakeholder requirements into quick prototype iterations, I created a framework for decision-making.
These visuals helped stakeholders visualize trade-offs, surface overlooked functionality, and agree on priorities early. This significantly reduced friction later in the design process and ensured that our high-fidelity UI had a solid foundation.
THE CONCEPT
Streamlining the workflow for everyday use
By engaging directly with stakeholders, I uncovered which data points mattered most to brokers in their daily workflow. This allowed us to reduce dashboard input fields from 11 to just 5—streamlining th e interface without sacrificing functionality.
I also identified friction in the client referral process and introduced a self-service form, enabling brokers to share a simple link and save time while improving data accuracy.
THE CONCEPT
Beyond delivery to strategy
By engaging directly with stakeholders, I uncovered which data points mattered most to brokers in their daily workflow. This allowed us to reduce dashboard input fields from 11 to just 5—streamlining th e interface without sacrificing functionality.
I also identified friction in the client referral process and introduced a self-service form, enabling brokers to share a simple link and save time while improving data accuracy.
FINAL THOUGHTS
Outcomes that outpaced investment
The feature went live after two rounds of iteration, giving brokers control over a new revenue pathway. It’s already generating measurable value: the company has recouped its implementation investment and is now scaling support based on its early success. The initiative positioned both brokers and the business for sustained financial impact.
Results
1 new stream of revenue
1 new bridge for client generation
26% greater revenue per month generated for the organization
Takeaways
I dove in before interviewing agents, and it resulted in surprises and redesigns I could’ve avoided. Front-load user interviews, they make the rest of the process much smoother.
Sharing ideas with your clients like custom landing pages can be an ”above and beyond” rather than
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